The Golden Pour: How Indian Spirits Are Shaking Up the Global Bar Cabinet
From Volume to Voice: India’s Alcohol Industry Comes of Age For decades, the global story of Indian alcohol was told almost entirely in volume. India was the silent giant of the low-end, mass-market IMFL (Indian Made Foreign Liquor) ecosystem—producing vast quantities, priced aggressively, and largely invisible in premium conversations. The products sold. The brands rarely…
