The Shillong violence is a reminder that Northeast India cannot build a common tourism brand without protecting the trust and confidence of the people who travel through it. On 3 August 2026, The Quantiq published an article titled “Brand Northeast”, inspired by the vision articulated by Union Minister Jyotiraditya Scindia about giving Northeast India a…
Founder Series | The Quantiq In 1992, Mahanta Kalita did not begin Cozy Tour & Travels with a detailed business plan, a large investment, or a vision of building one of Northeast India’s established travel companies. He began with one car. It was his father’s car. His father, a branch manager with LIC, had passed…
How a journalist turned social-preneur is using Tholgiri to connect Assam’s farmers, food producers, weavers and artisans with consumers while bringing authentic Assamese food and culture to the world. The Quantiq Founder Series | Editorial Profile There are restaurants that serve food. There are restaurants that create an ambience. And then there are businesses that…
Every tourist returns home with two souvenirs. One fits into a suitcase. The other stays in memory. It is that second souvenir—the sum of every interaction, every smile, every inconvenience, every meal, every journey and every conversation—that ultimately defines a destination’s reputation. Tourism, therefore, is not merely about attracting visitors. It is about managing experiences….
Every morning, millions of cups of Assam tea are brewed across the world. From London to Tokyo and from New York to Dubai, Assam’s bold flavour and rich aroma have become part of daily life for millions of consumers. Yet only a tiny fraction of them have ever walked through the emerald plantations where those…
Why the Brahmaputra Could Power the State’s Next Economic Transformation Travel used to be about speed. Railways, highways and airlines competed to shorten the distance between one place and the next. Today, that definition is reversing. Travellers increasingly want to slow down, not speed up. Cruise tourism captures this shift better than almost any other…
For nearly four decades, Assam carried an invisible burden that had little to do with its breathtaking landscapes, extraordinary biodiversity, or centuries-old cultural heritage. It was a burden created by perception. International travel advisories linked to security concerns quietly kept Assam outside the consideration list of thousands of foreign travelers who otherwise seek destinations rich…
Nobody planned this transformation. No tourism department approved the campaign. No advertising agency designed the strategy. No celebrity signed an endorsement deal. No government office allocated a marketing budget. Yet something extraordinary happened. A young traveler from Bengaluru visited the crystal-clear waters of the Umngot River in Meghalaya. He took out his smartphone and recorded…
Why Conrad Sangma’s Vision for a Unified Northeast Tourism Brand Deserves National Attention Some ideas arrive before their time. Others wait patiently for history, infrastructure, institutions and leadership to align before they can finally take shape. When Meghalaya Chief Minister Conrad Sangma recently announced that he would present a roadmap before the upcoming North Eastern…
From Guwahati’s mega hub dominance to Agartala’s strategic rise and Arunachal Pradesh’s aviation boom, a new economic geography is slowly emerging across Northeast India. or generations, Northeast India lived under the burden of distance. The region’s rivers, mountains, forests, and difficult terrain shaped not only its geography, but also its economic destiny. Journeys that appeared…
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