Bhut Jolokia: Can Northeast India Transform the World’s Hottest Chilli Into a Global High-Value Ingredient Industry?
The Northeast Renaissance Series Ideas for a ₹8,000–12,000 Crore Indian Market and a Multi-Billion Dollar Global Future For Decades, Bhut Jolokia Has Been Seen as a Chilli. The Future May Value It More as Chemistry. For generations, Bhut Jolokia has occupied a curious place in Northeast India’s agricultural identity. Farmers across Assam and Nagaland have…