Northeast Renaissance | The Quantiq “A lot of people ask about experiential tourism, but we have not been able to do much.” A travel entrepreneur told me this recently during an interview. The sentence stayed with me because it captures a curious contradiction in Northeast India. Travellers are increasingly searching for meaningful experiences, yet many…
The real opportunity is not to divert tourists from Meghalaya, but to build a destination brand that attracts people for its own reasons. For a brief period recently, a conversation began travelling through Assam’s tourism ecosystem faster than any official tourism campaign could have managed. Could Dima Hasao become an alternative to Meghalaya? The immediate…
Every morning, millions of cups of Assam tea are brewed across the world. From London to Tokyo and from New York to Dubai, Assam’s bold flavour and rich aroma have become part of daily life for millions of consumers. Yet only a tiny fraction of them have ever walked through the emerald plantations where those…
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