India’s Handloom Sector Has a Bigger Challenge Than Cheap Imports—It Needs a New Innovation Story
India’s handloom industry remains one of the country’s largest livelihood ecosystems. Yet its next phase of growth may depend less on launching another heritage brand and more on combining natural fibres, material science, world-class design and intellectual property to build globally competitive businesses. Walk through any premium handloom exhibition, browse a curated online marketplace or…
