The Northeast has forests, bamboo, tea landscapes and enormous biological productivity. What it lacks is a clear balance sheet of its carbon. That may be the first thing it needs before trying to turn natural wealth into economic value. There is an uncomfortable question behind the growing interest in the Northeast India carbon economy. How…
Assam wants more room for development around Kaziranga. At the same time, the Union government and NHAI are building a 34.5-km elevated wildlife corridor at a cost of nearly ₹6,956 crore. The two measures address different problems. Yet together, they raise a larger question: should Kaziranga’s ecological boundary follow science or convenience? Kaziranga Has a…
What a Brand Really Means Conversations around branding often begin at the wrong place. We tend to assume that a brand is a logo, a slogan, an attractive package, or perhaps a visually appealing marketing campaign designed to create instant recognition. In reality, branding runs far deeper than design language or promotional creativity. A brand…
The proposed India–European Union Free Trade Agreement is forcing India to confront an uncomfortable reality. Europe is no longer a market that merely buys products. It buys proof. Proof of compliance. Proof of science. Proof of systems. For North East India, this trade moment is not about tariffs or access. It is about relevance. The…
A Roadmap to a $10 Billion Orange Economy (2025–2035) The global creative economy—popularly known as the orange economy—has emerged as a powerful engine of growth, contributing USD 2.3 trillion annually and employing over 30 million people worldwide. Creativity is no longer a luxury.It is a global currency, shaping identities, tourism, innovation, and soft power. For…
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