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The Quantiq logo featuring a stylized ‘Q’ with falcon-inspired design and the tagline AI, Economy, Innovation.

Vi’s Second Act: Can Shah Rukh Khan Turn a Telecom Comeback into Consumer Belief?India’s Next Big Economy May Be the Care EconomyDr. Nihar R. Deka: When a Doctor Decided That Treating Patients Was Not EnoughIndia’s Auto Market Had a Record August. The Bigger Story Is What Buyers Are ChoosingIndia’s Biotech Moment: Can Northeast India Build Its Next Bioeconomy?

  • Shah Rukh Khan-led Vi brand transformation visual connecting Indian cities with Assam and Northeast India
    Business & Economy

    Vi’s Second Act: Can Shah Rukh Khan Turn a Telecom Comeback into Consumer Belief?

    ByThe Quantiq Editorial September 12, 2026September 12, 2026

    Brand & Media Intelligence Vi has a refreshed identity, Shah Rukh Khan as its new brand face and a new campaign built around the idea that every customer is a VIP. But can a brand reset turn the telecom operator’s early business recovery into something much harder to build: consumer belief? There is something almost…

    Read More Vi’s Second Act: Can Shah Rukh Khan Turn a Telecom Comeback into Consumer Belief?Continue

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