The Quantiq | Brand & Media Intelligence For two decades, digital news followed a simple bargain: publish, get discovered, and let search engines send readers to your website. That bargain is changing. AI is only part of the story. For most of the digital era, publishers followed a familiar sequence. They published a story, Google…
Founder Series | The Quantiq Behind every celebrated founder is a story that rarely reaches the headlines. It includes rejection, financial stress, wrong turns and moments when quitting seemed easier. The entrepreneurial journey rarely looks glamorous from the inside. We usually meet entrepreneurs at the wrong moment. We meet them after the valuation, the acquisition…
AI is becoming ordinary. What happens next is much more interesting. For years, the technology conversation revolved around increasingly powerful AI models. Every week brought another launch, another benchmark and another promise that artificial intelligence was about to change everything. Something is shifting. AI is now moving quietly into cybersecurity, semiconductor manufacturing, scientific research, climate…
Founder Series | The Quantiq Santanu Sutradhar left Assam for Delhi with a civil services dream. He returned to Silchar in 1999 with six or seven artisans and an idea to take the handicrafts of his hometown to markets beyond the region. Twenty-seven years later, his journey has taken him to international markets and the…
The news cycle is full of headlines. But some of the most interesting developments rarely make it to the front page. They are the quiet breakthroughs, unusual experiments and structural shifts that could tell us more about tomorrow than today’s biggest headlines. This week’s five signals take us from India’s changing inflation picture to quantum…
Northeast Renaissance Series Assam grows rice by the millions of tonnes. What if some of the value of that harvest lies not in the grain, but in what is left behind? Every harvest leaves something behind. In Assam’s paddy fields, one of the most abundant of those leftovers is paddy straw. For generations, the grain…
Some Mondays begin with a long list of headlines. This one begins with something more interesting: several apparently unrelated developments that are pointing towards the same larger shift. The BRICS summit in New Delhi has put critical minerals, resilient supply chains, AI and cross-border payments firmly on the global agenda. India is moving closer to…
Brand & Media Intelligence Vi has a refreshed identity, Shah Rukh Khan as its new brand face and a new campaign built around the idea that every customer is a VIP. But can a brand reset turn the telecom operator’s early business recovery into something much harder to build: consumer belief? There is something almost…
India is ageing rapidly, families are changing and millions of women already carry an invisible care economy on their shoulders. The next opportunity may be to turn that hidden work into skilled, dignified employment—and the Northeast could have an unexpected role. India is preparing for a demographic reality that will change much more than the…
FADA’s August 2026 retail data shows India buying more vehicles than ever in an August. But beneath the 24.23 lakh headline are deeper shifts in consumer behaviour, fuel choices and rural demand—and the Northeast may have to find a very different road into India’s changing automobile economy. India bought more vehicles in August than it…
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