Brand & Media Intelligence | The Quantiq For decades, the playbook for building a commodity brand was relatively straightforward. Get your product onto the shelf, put your name on a hoarding, run a festive-season advertisement and repeat the message until shoppers remember you. Tea, spices, honey, rice and turmeric are familiar examples. When products appear…
Dima Hasao has the landscapes, cultures and experiences to become a distinctive tourism destination. The bigger question is whether it can build its tourism economy on its own terms, with local communities sharing both the responsibility and the value. On World Tourism Day, there is a question Dima Hasao should perhaps ask before it asks…
Forty years ago, within three hours of landing in Aizawl, I bought a small book from a roadside stall called Learn Mizo from Hindi. It cost next to nothing, but it changed the way I experienced Mizoram. By evening, I was greeting shopkeepers in halting Mizo tawng. Within a few days, doors were opening for…
Northeast Renaissance Series BIO-NIVESH, BioE3 and the ₹1 lakh crore RDI push are opening a new investment window. I have travelled to some of the remotest parts of the Northeast over three decades. I have seen places with barely any roads, where a 140-kilometre journey could take 14 hours. Even so, I have always believed…
A new FDI policy could make it easier for Indian products to reach global consumers. But the bigger question is who will own the customer, the data, and the brand. Imagine a small manufacturer in Moradabad, a handloom producer in Assam or a spice entrepreneur in Meghalaya with a product that could find customers in…
An upcoming business delegation to Bhutan is more than another trade mission. It offers Indian companies a chance to explore one of the world’s most ambitious sustainable urban development projects—and could open a new chapter in economic cooperation between Bhutan and Northeast India. When Indian entrepreneurs think about expanding beyond the country’s borders, destinations such…
The Northeast Renaissance Series Ideas for a ₹15,000–20,000 Crore Indian Industry and a Multi-Billion Dollar Global Future Key Highlights When most people think about mushrooms, they think about food. Some associate them with healthy eating, while others see them as a profitable crop that can supplement farm income. For decades, governments, researchers and entrepreneurs have…
Why Northeast India Must Stop Counting Its Constraints and Start Competing on Its Strengths For decades, conversations about Northeast India’s development have followed a familiar script. They usually begin with inadequate infrastructure, move to logistical challenges, highlight geographical isolation and eventually end with a long list of constraints that have supposedly prevented the region from…
DoNER Minister Jyotiraditya Scindia’s July 2026 message signals a welcome shift towards value chains and branding. But can it help the Northeast move beyond exporting raw materials to building globally competitive industries? For generations, Northeast India has been celebrated for its breathtaking landscapes, rich biodiversity and extraordinary agricultural wealth. From Assam’s golden Muga silk and…
The Quantiq Tea Intelligence | Issue 1 Year-on-year auction prices remain healthy, yet softer demand, moderating prices and climate uncertainties suggest the industry is entering a more cautious phase. For much of 2026, India’s tea industry has celebrated a welcome recovery. Auction prices have remained comfortably above last year’s levels, premium teas continue to command…
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