From Farm Gate to Global Shelf: Can ‘Brand North East’ Finally Unlock the Region’s Economic Potential?
DoNER Minister Jyotiraditya Scindia’s July 2026 message signals a welcome shift towards value chains and branding. But can it help the Northeast move beyond exporting raw materials to building globally competitive industries? For generations, Northeast India has been celebrated for its breathtaking landscapes, rich biodiversity and extraordinary agricultural wealth. From Assam’s golden Muga silk and…