The Algorithm Owns the Destination: Why Northeast India Must Build Its Own Tourism Intelligence Infrastructure Before Global Platforms Define Its Identity
Nobody planned this transformation. No tourism department approved the campaign. No advertising agency designed the strategy. No celebrity signed an endorsement deal. No government office allocated a marketing budget. Yet something extraordinary happened. A young traveler from Bengaluru visited the crystal-clear waters of the Umngot River in Meghalaya. He took out his smartphone and recorded…
