The Bottle Wins, the Leaf Waits: Can Assam Capture More Value from Ready-to-Drink Tea?
The Northeast Renaissance Series The global ready-to-drink tea market is evolving beyond conventional iced tea. For Assam, the question is not simply whether the category will grow, but whether the region can participate in the processing, product development, branding and intelligence that create value beyond the leaf. A bottle of tea in a supermarket tells…
