In the aftermath of the pandemic, the central question for tourism was whether the industry could recover. That question is becoming less relevant. International travel has moved beyond its pre-pandemic benchmark, tourism infrastructure is strengthening, and destinations across much of the world are attracting visitors again. The bigger question now is whether destinations can manage…
Founder Series | The Quantiq Some opportunities do not arrive looking like opportunities. Sometimes they come disguised as problems. That is the story of Amitabh Sarma, whose entrepreneurial journey began not with a business plan or a desire to build a resort, but with a problem he was trying to solve more than a decade…
Dima Hasao has the landscapes, cultures and experiences to become a distinctive tourism destination. The bigger question is whether it can build its tourism economy on its own terms, with local communities sharing both the responsibility and the value. On World Tourism Day, there is a question Dima Hasao should perhaps ask before it asks…
Forty years ago, within three hours of landing in Aizawl, I bought a small book from a roadside stall called Learn Mizo from Hindi. It cost next to nothing, but it changed the way I experienced Mizoram. By evening, I was greeting shopkeepers in halting Mizo tawng. Within a few days, doors were opening for…
Northeast Renaissance | The Quantiq “A lot of people ask about experiential tourism, but we have not been able to do much.” A travel entrepreneur told me this recently during an interview. The sentence stayed with me because it captures a curious contradiction in Northeast India. Travellers are increasingly searching for meaningful experiences, yet many…
Brand & Media Intelligence | The Quantiq Kerala did not become one of India’s most recognisable tourism brands simply because it had beaches, backwaters, mountains, Ayurveda and lush greenery. India has no shortage of beautiful places. What Kerala did differently was to spend decades turning a collection of attractions into a coherent promise in the…
The real opportunity is not to divert tourists from Meghalaya, but to build a destination brand that attracts people for its own reasons. For a brief period recently, a conversation began travelling through Assam’s tourism ecosystem faster than any official tourism campaign could have managed. Could Dima Hasao become an alternative to Meghalaya? The immediate…
The Shillong violence is a reminder that Northeast India cannot build a common tourism brand without protecting the trust and confidence of the people who travel through it. On 3 August 2026, The Quantiq published an article titled “Brand Northeast”, inspired by the vision articulated by Union Minister Jyotiraditya Scindia about giving Northeast India a…
Founder Series | The Quantiq In 1992, Mahanta Kalita did not begin Cozy Tour & Travels with a detailed business plan, a large investment, or a vision of building one of Northeast India’s established travel companies. He began with one car. It was his father’s car. His father, a branch manager with LIC, had passed…
How a journalist turned social-preneur is using Tholgiri to connect Assam’s farmers, food producers, weavers and artisans with consumers while bringing authentic Assamese food and culture to the world. The Quantiq Founder Series | Editorial Profile There are restaurants that serve food. There are restaurants that create an ambience. And then there are businesses that…
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